Customer magazine – Bunte Blumenwelt
Floral reading fun to take away
For twelve years, our popular Fleurop customer magazine was called 'feelings'. Launched in 1961, the magazine has undergone many changes in content and design over the decades, adapting to current trends and reader habits. By returning to the very first title "Bunte Blumenwelt" (Colourful World of Flowers), we have taken into account the wishes of many partners and readers to choose a German name again. The choice of "Bunte Blumenwelt" and the redesign of the cover were made after an extensive period of work, taking into account many suggestions and arguments. Changes have also been made to the content of the "Bunte Blumenwelt".
At the request of many of our partner florists, we have already broadened the editorial focus during 2015 to include additional topics relating to flowers, floristry and ornamental plants. Since November, the customer magazine has also offered an expanded range of puzzles in place of the horoscope. In addition to the Sudoku logic puzzle, other puzzle formats related to flowers and plants will be added. In the "Bunte Blumenwelt" section, readers can find out more about the special features of the Fleurop service, as well as occasional and seasonal suggestions from our range. The competition on the back page continues.
Here is a selection of the past issues of the magazine:
June 2023
Interview with Brigitte Bechthold
Prairie gentian: A true romantic
May 2023
Interview with Martin Neumann
Colourful nettles: The creative leaf jewel
April 2023
Mother's Day is on 14 May!
Narcissus: Easter flower
March 2023
World-class floral artistry
Buttercup: The Princess of Spring
February 2023
Always the right gift: Fleurop vouchers
The rose: A true queen
January 2023
Interview with the Berlin National Champion
Anthurium: A glamorous seductress
December 2022
Interview with Christopher Ernst
Knight's star: Stately beauty
November 2022
Festive bouquets from the florist
Lunaria: Winter tender silver leaf
October 2022
A floristry masterclass
Cymbidium: The noble exotic
September 2022
Autumn lights for your vase
Heather: Fascinating autumn flower
August 2022
German Florist Championship 2022
Chrysanthemum: A versatile bloomer
July 2022
The new look: The big photo shoot
Geranium: A sun worshipper that loves to bloom