Fleurop flowers & Berlin's biggest sporting events

Fleurop AG is active throughout the year as a sponsor of top sporting events: with ISTAF Indoor and Outdoor, Berlin Six Days and the European Athletics Championships, Fleurop AG sponsored top sporting events in 2018 in cooperation with four different Fleurop florists. 255 flower boxes, more than 500 bouquets, almost 1,250 table decorations, 3,500 individual flowers and around 74 flower arrangements created a festive atmosphere.

For Fleurop AG, providing a stage for floristry as a craft at such events is not just a matter of self-promotion, but above all an important contribution to the preservation of flowers as a cultural asset - true to the motto: No award ceremony without flowers.

Wherever the excitement is building, the pulse is racing and exhausted athletes are outdoing themselves, flowers are a must. That's why Fleurop AG, in cooperation with a Berlin Fleurop florist, transformed the ISTAF Outdoor on 2 September 2018 in the Berlin Olympic Stadium into a colourful sea of flowers.

A total of 2,800 stems and 400 plants were used in around 50 bouquets, 100 flower boxes and almost 300 floral table decorations.

It was a gathering of the greats: Around 1,600 athletes from 50 European nations travelled to Berlin from 7 to 12 August 2018 to compete for the coveted places on the winners' podium under the motto "Love, Peace and Freedom". As part of the partnership, Fleurop supported the major event at the Berlin Olympic Stadium with colourful winning bouquets and more than 10,000 flowers and plants, bathing the competition areas in the official colours of the European Athletics Championships.

Sports and flower fans from all over Germany had the opportunity to honour the best of the best in a very special way: they could vote for the official winning bouquet for the European Athletics Championships on fleurop.de. Those who voted were automatically entered into a competition and had the chance to win a season ticket to the European Athletics Championships. Since 20 June, it has also been possible to order the round bouquet in the orange and blue of the European Athletics Championships at fleurop.de.

64 exceptional athletes from six continents competed in seven disciplines in front of 12,100 athletics fans. It was a great event, with a particularly large number of Olympic champions competing in 2018.

Fleurop decorated the almost sold-out Mercedes-Benz Arena with stage arrangements, table bouquets and, of course, the magnificent winner's bouquets.

At the 107th edition of the world's oldest six-day race, Germany's cycling fans were able to follow the action at the Berlin Velodrom or on their televisions at home.

Of course, Fleurop was there too: the stage arrangements and almost 300 bouquets were made by a Fleurop partner in Berlin. Not only the athletes, but also the visitors were surprised by Fleurop: a total of 2,500 individual gerberas found new happy owners as part of a promotional campaign.