Lonely Bouquet Day

On Sunday, 30 June 2024, the international "Lonely Bouquet Day" will take place for the 12th time. Together with our Fleurop partner florists, we will be handing out small bouquets in public places all over Germany.

The charming campaign to surprise people with a bouquet of flowers shows how easy it is to make someone happy with a small gesture.

Small bouquets can be found in takeaway cups and glasses in public places around the world. The idea originally came from Emily, a private citizen from Belgium: In 2013, she first made a video calling for flowers to be left in a jar in public places on the last Sunday in June - the "Day of the Lonely Bouquet". A tag attached to the jar invites the surprised finder to take the arrangement home as a gift.

In the meantime, it has found imitators all over the world who are spreading the word about this beautiful idea and bringing unexpected joy to strangers. We also encourage our many Fleurop florists to take part in Lonely Bouquet Day every year. On 30 June, many small bouquets are decorated with loving messages and secretly placed in public places to bring unexpected joy to passers-by.

Of course, we would like to encourage as many people as possible to take part in this wonderful campaign, not just our partner florists!

Would you like to take part in Lonely Bouquet Day and leave a few bouquets of your own? Read our latest blog post!